Jen Rhi, Founder of NXN Labs, Invited to BoF VOICES 2025

Rhi joins more than 100 leaders shaping the future of fashion, luxury, retail, and technology.

OXFORDSHIRE, UK, November 21, 2025 — Jen Rhi, Founder and CEO of NXN Labs, was invited to join more than 100 leaders from fashion, luxury, retail, technology, and the creative industries at BoF VOICES 2025, held at Soho Farmhouse in Oxfordshire.

Hosted by The Business of Fashion, the invitation-only gathering brings together executives, entrepreneurs, creators, and global thought leaders whose work is shaping the industry. The 2025 event marked its tenth edition and examined the forces expected to define fashion over the next decade.

Across three days of discussions, industry leaders examined how AI is moving from creative experimentation into operational workflows, with greater attention to production speed, cost, and commercial performance.

Rhi highlighted the opportunity for AI to expand creative capacity by reducing production bottlenecks and repetitive work across asset creation, variation, and localization. This allows designers, art directors, and marketers to direct more time toward ideas, judgment, and brand expression.

“AI’s impact is now measured in P&L, not novelty,” said Rhi. “Creativity is not replaced. It is unblocked when AI removes production bottlenecks and gives teams more space to focus on ideas.”

NXN Labs builds AI production systems for fashion, beauty, and lifestyle brands, helping teams scale creative output across products, markets, and channels. Rhi’s participation at BoF VOICES reflects the company’s growing role in advancing practical, measurable applications of AI for global brands.

About BoF VOICES

BoF VOICES is The Business of Fashion’s annual invitation-only gathering for leaders and thinkers from fashion and the wider world. Its tenth edition took place November 18–21, 2025, at Soho Farmhouse in Oxfordshire, UK.